Barry Schwartz on the Paradox of Choice

Schwartz states that when there are few choices and you are dissatisfied, you blame the world, but when there are many choices and you are dissatisfied, you blame yourself. I don’t do this. When there are many choices and I am dissatisfied, I often still blame the world for not arranging the information in an efficient way. In doing so, I am taking stock not only of the physical choice available to me, but also of the cognitive choices I have. I choose not to spend 10 min deciding what type of pasta to buy.

This is a meta-choice, and unless you are equipped with the right recursion stoppers, it’s hard to be confident that you are doing what you intend on a meta level.

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